by Peter | May 31, 2023 | Business
1912 Ask any top marketer today and they may tell you that the secret to their success is attributable to two things: the ability to write, and recognize, good copy knowing what makes people buy If you understand these two points, and understand them well, you will...
by Peter | May 30, 2023 | Business
1908 Kennedy must have been a hard act to follow. But Lasker did replace him with a man who made an even greater overall contribution to the advertising world than Kennedy did. Kennedy’s replacement was called: Claude C. Hopkins And what a true pioneer he...
